StyleCounsel is the GCRC’s latest sector that will be focusing on luxury goods, retail and fashion law. Enter the StyleCounsel community to read the latest interviews with GCs of some of the leading companies in the world.
Read our exclusive interview with emerging Australian Fashion Designer, Sharnee Lamb who talks about her clothing label S H A R N E E the inspiration behind her designs, balancing creativity with commerce, contracts and brand protection. (Interview was conducted by Helena Hill)
What have been the highlights of your career so far?
Definitely Fashion Palette last year. It was so much fun and such a great experience as an emerging designer being put on the same stage with established designers such as Akira, Nicola Finetti and Leona Edminston, just to name a few. It was also really gratifying when Pauline wore one of my dresses on the red carpet.
And your biggest challenges?
I guess as such a new designer it is getting people to notice you and take you seriously as a real contender in the industry. Getting yourself noticed and setting yourself apart from everyone else.
How do you prepare for shows like Fashion Palette?
Fashion Palette was my first big show, no one had really heard of me until Fashion Palette and so I had no idea what was coming or what to expect. I just went with the flow and tried to stay as calm as possible. I was so nervous but I was lucky enough to have my family and some friends come along to ground me and keep me humble.
How important is it for you as a fashion designer and business owner to receive sound legal advice at an early stage?
It is so important to go through a cover every aspect of your brand, down to trademarking your name, copyright laws, your designs. Having a business plan set in place and knowing that your contracts are appealing to both yourself and other parties makes the business side of designing a lot smoother.