Thomas Pink wins trademark case against Victoria’s Secret

Thomas Pink wins trademark case against Victoria’s Secret

Last week the High Court of Justice ruled that Victoria’s Secret PINK  secondary line had infringed Thomas Pink’s trademark PINK. The court held that the average customer was likely to be confused by the PINK signs and that the luxury shirt marker’s reputation could be risked by Victoria’s Secret’s “sexy, mass market appeal”.

Mr Justice Birss said the link between the trademark and Victoria’s Secret PINK sub-brand will cause consumers to associate the two: “The claimant’s trade mark will be associated with a mass market offering, reducing its luxurious reputation…there is every risk that this will lead consumers not to buy products from the claimant when they otherwise would have done.”

Thomas Pink wins trademark case against Victoria’s Secret

Photo: Rex

Source: Telegraph

About Helena Hill

Helena joined the GCRC in December 2013 as StyleCounsel Co-ordinator. Since joining the GCRC, Helena has thoroughly enjoyed interviewing designers and in-house lawyers from leading fashion and lifestyle companies.
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