It’s a match

Ralph Lauren has entered the world of wearable technology.

Ball boys at this year’s US open are testing out Ralph Lauren’s new nylon athletic shirt with the Ralph Lauren polo pony emblazoned on the front.  The shirt marks the first item of tech apparel to be introduced by a mainstream fashion label.

Mr. Lauren, the executive vice president for advertising, marketing and corporate communications for Ralph Lauren and son of the designer says,  “Everyone is exploring wearable tech watches and headbands and looking at cool sneakers. We skipped to what we thought was new, which is apparel. We live in our clothes.”

The shirt monitors your heart rate, breathing and stress levels, collects data that is displayed on a dashboard, phone app or computer screen.  “We want to control the technology and make it applicable to our life in a way that is refined and comfortable,” Mr. Lauren said.   “Nothing clunky that you have to strap on…you’re  just putting on a shirt.”

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About Helena Hill

Helena joined the GCRC in December 2013 as StyleCounsel Co-ordinator. Since joining the GCRC, Helena has thoroughly enjoyed interviewing designers and in-house lawyers from leading fashion and lifestyle companies.
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